Source: ISO website

In a world designed by men, ISO has taken a big step towards gender equality and making progress on SDG 5 with its far-reaching Gender Action Plan.

Have you ever wondered why a standard-size bag of cement is comfortable for a man to lift but not so easy for a woman? Or why a brick fits snugly in a man’s hand but a woman may struggle to get her hand around it? The answer of course is because we live in a man’s world. That’s a fact that should come as no surprise to anyone. It is evident in every aspect of our lives – from bricks and mortar to our financial and political systems.

Improving gender equality would lead to an increase in EU GDP per capita of EUR 1.95-3.15 trillion.

The need for more tangible action on gender equality has never been more timely. In 2019, the SDG Gender Index revealed that, overall, no country was on track to achieve gender equality by 2030. Two years on and, according to the World Economic Forum’s Global Gender Gap Report 2021, an extra 36 years have been added to the time remaining to close the gender gap, pushing back gender parity by a generation.

The World Trade Organization, in its WTO Public Forum 2021, reinforces the bleak outlook. It cites ILO figures showing global employment losses at 114 million jobs relative to 2019, with the highest number of losses affecting women (a 5 % decline). Despite standout moments, such as Chile’s new constitution, the first to be written by an equal number of men and women, women continue to face huge challenges.


Gender equality is essential for sustainable and inclusive development and it is no surprise that it has its own Sustainable Development Goal, SDG 5, of the United Nations’ 17 SDGs. It states: “Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.” Yet, as UN Women has pointed out, from politics to entertainment to the workplace, women and girls around the world are largely underrepresented.

Not only is gender equality a basic human right but the economic benefits of improving gender parity are clear and obvious. The figures speak for themselves. The European Institute of Gender Equality (EIGE), for instance, says that, by 2050, improving gender equality would lead to an increase in EU GDP per capita of 6.1 % to 9.6 %, which amounts to EUR 1.95-EUR 3.15 trillion. Improvements in gender equality would also lead to an additional 10.5 million jobs in 2050, which would benefit both women and men.

Addressing gender matters would boost global economic growth by more than 4 %. The significance of this was underscored by the 2015 International Gender Champions initiative. This network of leaders from over 60 countries – which includes Sergio Mujica, Secretary-General of ISO – brings together both women and men decision-makers who are committed to making gender equality a working reality in their sectors or spheres of influence.


Progress has been slow but the pandemic has added a new urgency. Like many other organizations, ISO has responded to this challenge and is shining the gender torch on all its operations with a strategic organizational push, the Gender Action Plan, to advance the agenda on gender equality. As standards touch almost every aspect of our lives, at ISO we recognize that our organization and members have a critical role to play in advancing gender equality. Standards facilitate trade, reduce costs and support innovation, but in order to make them effective in responding to current and future challenges, gender must become an integral part of standardization not least for safety reasons.

As Mujica says: “We, at ISO, recognize that International Standards are essential tools toward reducing inequalities, creating greater sustainability and encouraging inclusive economic growth, all of which largely contribute to the United Nations Sustainable Development Goals, including SDG 5 on gender equality.”

Gender bias can have a serious impact on women’s health. A report in Fierce Healthcare underscores how it can create dangers in medical treatment, from cardiovascular disease to mental health and pain management. Products tested and designed by men lead to more workplace accidents and higher health risks to women in the workforce. In the UK, for example, a report by the Trades Union Congress (TUC) established that ill-fitting personal protective equipment for women was worst in the emergency services, with body armour, stab vests, high-visibility safety vests and jackets all highlighted as unsuitable.